Content design lead @ Wise
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01
Spark AR
Meta
I manage the Spark tooling content design team, leading org-level strategy and creating growth plans to elevate the impact of my team and the content design discipline. I also designed new features, an onboarding flow, and content standards to unify the creation experience across platforms.
02
Ray-Ban Stories
Meta
I helped Ray-Ban Stories launch on time, added several new features to the MVP, escalated misalignment across product teams and led solutions, and uncovered risks that were detrimental to user safety.
03
Quality & Influence
Meta
I run quality programs to ensure a high quality bar for design and a content design influence program to help CDs increase their influence on product teams and across the company.
04
T Brand Studio
The New York Times
I came up with and pitched feature stories to brands, helped design the features, and introduced new product offerings to the studio. I also hired and trained junior content strategists and interns.
05
Counterspeech
Facebook
I helped design a website for Facebook that helped people respond to harmful and hateful speech. I also created a voice and tone that empowered and inspired people to speak up.
06
Spark AR Go
Meta
To lower the barrier to creating augmented reality experiences, I created a mobile app that enabled users to create high quality effects in a matter of minutes.
07
Audible
Amazon
I created collections of audiobooks to help Audible increase retention on their platform. The collections encouraged users to explore and try new audiobooks like new releases, trending titles and classics.
