About me
I’ve always been an avid reader and writer, which led me to study and start my career in journalism. Leading editorial for brands and redesigning their websites was my first exposure to content design, and I’ve been hooked ever since.
In the last 10+ years, I’ve helped brands like Meta, Amazon and Wise build quality user experiences, launch new products, and learn firsthand the value of content design.
I’m passionate about developing design teams, bringing structure to chaotic environments, and finding the most effective way to talk to users — no matter who they are or what the subject matter is.
