Audible
Amazon

I created collections of audiobooks to help Audible increase retention on their platform. The collections encouraged users to explore and try new audiobooks like new releases, trending titles and classics.

One of the challenges of engaging and retaining Audible users is that users often start using the service to listen to a specific book and stop using it because they don’t know what to listen to next. I partnered with Stink Studios to create book collections to feature on Audible’s homepage.

My work included:

• Coming up with initial collection themes and using data to determine the next ones

• Choosing the audiobooks to include in each collection

• Writing content for the collection designs that were featured on Audible’s homepage

• Writing description content for each of the books in the collection