Design influence
Meta

I created an influence program that helped designers increase their influence on product teams and across the company.

Context

Content design is still relatively new, which means CDs often join product teams that don’t have experience working with the discipline.

Problem

Because of this, content designers are not included in strategy sessions and planning, and are often included late in the design process.

Solution

Start an influence program for CDs and other designers to share their experiences and get equipped with the skills they need to have more influence.

Impact

• The first circle had 8 participants in EMEA

• In under a year, it grew to 80+ participants globally

• 100% of participants said the program enabled them to grow their influence

My work included:

• Designing the program and sessions

• Leading and facilitating the first iteration of the program

• Recruiting and developing participants

• Creating resources for other designers to start and lead the program

• Overseeing growth and ensuring a high quality bar for the program