T Brand Studio
The New York Times

I ideated and pitched stories that brought in over $5 million in revenue and expanded the studio’s product offerings.

Context

T Brand Studio is the award winning content studio at The New York Times. I came up with and pitched feature ideas to brands and helped design and write the features.

I also started a team that created content for brands that they could use on their own platforms. Examples include creating Nike’s sustainability report and writing Bill and Melinda Gates’ annual letter.

Impact

• The features I pitched brought in over $5 million in revenue

• I brought in 17 new clients, in partnership with the sales team
  

Features I worked on:

• How Nature is Inspiring Our Industrial Future

• A Classic Landmark for the Modern Age

• Closing the Gender Data Gap

• A Fresh Look

• The Luck Makers

My work included:

• Coming up with and pitching feature ideas to brands

• Collaborating with editors to research and write the features

• Project managing the features from pitch to execution

• Pitching the new revenue streams to NYT executives

• Developing client relationships in partnerships with the sales team

Design influence →