Reality Labs
Meta
I increased adoption and retention of mixed reality tooling by improving user education.
Context
Reality Labs is a collection of metaverse platforms and tools. I managed the augmented reality content design team, leading org-level strategy and elevating the impact of my team. I also delivered high priority projects, like naming and creator engagement.
Problem
Creating immersive experiences is technical and complex, and creators struggled to adapt and innovate when we increased functionality and expanded the platforms they could publish to.
Solution
Build templates that give users hands-on experience and create an education platform that helps creators upskill and evolve with our tooling.
Impact
48% increase in published experiences
37% increase in user retention
7x uplift in creator engagement
My work included:
Identifying key use cases for the templates
Creating content and reusable design patterns for the templates
Creating guidelines and a submission process for teams to build their own templates
Designing the information architecture for the education platform
Collaborating with technical writers and artists to create the education content
